Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
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L
lay/lie, 223
lead/led/lead, 224
legal language, 123–124
letter of transmittal, 178
letter proposals, 120–131
key elements of, 120–123
sample, 125–131
tips on writing, 123–131
level of effort, 88–89
lie/lay, 223
Locke, John, 216
Lodge, David, 219
logos, 169
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