Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

whose/who's, 223

win/loss analysis, 189–191, 207–209

win themes, 116–119

defined, 116

developing, 116–117

examples of, 117–118

supporting, 118–119

word choice, 216–226

acronyms, 64–65, 234

clich s, 124, 225–226

converting verbs to nouns, 225

dangling participles, 217–218

jargon, 64–67, 216–217, 234

knotty words, 221–225

misplaced adverbial modifiers, 218–219

noun clusters, 219–221

squinting modifiers, 218

word length and, 65, 214–215

word processing, 201, 235, 236–238

writers, proposal, 6–7, 201, 241–242