Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
Chapter 2: A Good Proposal is Hard to Find
- The Seven Deadly Sins of Proposal Writing
Chapter 5: Developing a Client-Centered Message Every Time You Write
- Seven Questions for a Client-Centered Proposal
- Twelve Questions for Developing a Consultative Proposal
Chapter 6: Understanding the Customer: The Cicero Principle
- Evaluators' Complaints
Chapter 9: Writing From the Right Brain: Getting Your Ideas Organized
- Executive Summary
Chapter 10: Presenting a Winning Value Proposition
- Major Mistakes in Offering a Value Proposition
Chapter 16: Creating a Proposal Center of Excellence
- The Basics of Writing a Winning Proposal: Curriculum