Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

Chapter List

Chapter 3: Why the Inuit Hunt Whales and Other Secrets of Customer Behavior

Chapter 4: The Structure of Persuasion

Chapter 5: Developing a Client-Centered Message Every Time You Write

Chapter 6: Understanding the Customer: The Cicero Principle

Chapter 7: Establishing Your Credibility