Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

Chapter List

Chapter 8: An Overview of the Proposal Development Process

Chapter 9: Writing From the Right Brain: Getting Your Ideas Organized

Chapter 10: Presenting a Winning Value Proposition

Chapter 11: The Structure of the Letter Proposal

Chapter 12: The Structure of the Formal Proposal

Chapter 13: Writing Research Proposals and Proposals for Grants

Chapter 14: What to do after You Submit

Chapter 15: Writing in the Midst of a Storm: How to Deal with Bad News and Negative Publicity

Chapter 16: Creating a Proposal Center of Excellence

Chapter 17: Proposal Metrics: How to Measure Your Success