Supply Chain Imperative, The: How to Ensure Ethical Behavior in Your Global Suppliers

B

Baldrige certification process, 45, 142

Banner hangings, 45

BASF, GRI guidelines adopted by, 228

Benchmarking

groups, local, 191

standards, 118

Benetton, child labor charges, 47

Better Banana Project, 150, 156

Big business, frustration targeted against, 2

Biodiversity, corporate responsibility reports about, 68

Body Shop, 77, 226

Boycotts, 45, 63

BP/Amoco, reports on environmental policies, 77

Brand

equity, company protection of, 21

names , targeting of companies with well-known, 44

-sensitive companies, 61

British Airways, reports on environmental policies, 77

British Petroleum, 15, 84

British Telecom, 220

awareness raising and training, 223

Chief Procurement Officer, 224

environmental programs, 222

public reporting, 223

recycling program, 222

reports on environmental policies, 77

Bureau Veritas, 146, 208

Burson-Marsteller, 62

Bush administration,

Business

fad, 4

process reengineering, 4, 34

Buyer “supplier relationship, 38, 61

By-mail surveys, 102