Periodic sampling, the process of representing a continuous signal with a sequence of discrete data values, pervades the field of digital signal processing. In practice, sampling is performed by applying a continuous signal to an analog-to-digital (A/D) converter whose output is a series of digital values. Because sampling theory plays an important role in determining the accuracy and feasibility of any digital signal processing scheme, we need a solid appreciation for the often misunderstood effects of periodic sampling. With regard to sampling, the primary concern is just how fast a given continuous signal must be sampled in order to preserve its information content. We can sample a continuous signal at any sample rate we wish, and we'll get a series of discrete values—but the question is, how well do these values represent the original signal? Let's learn the answer to that question and, in doing so, explore the various sampling techniques used in digital signal processing.