Creating a Presentation

Project 2A Creating a Marketing Presentation

Objectives

1. Create a Presentation

2. Modify Slides

Project 2B Creating a Company History Presentation

Objectives

3. Create a Presentation Using a Design Template

4. Import Text from Word

5. Move and Copy Text

El Cuero Specialty Wares

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El Cuero de Mexico is a Mexico Citybased manufacturer of high-quality small leather goods for men and women. Their products include wallets, belts, handbags, key chains, and travel bags. The company distributes its products to department and specialty stores in the United States and Canada through its San Diegobased subsidiary, El Cuero Specialty Wares. Plans are currently underway for a new marketing campaign focusing on several new lines that will be unveiled next year.

In this chapter, you will create a new presentation and modify slides by changing the presentation design and the location of text and by importing presentation text from existing presentations and from a word processor outline. When creating a presentation, keep your audience in mind. Find out the size of the audience and the level of knowledge your audience has about your topic. Learn as much as you can about the age, educational level, occupation, and cultural background of your audience. This information will help you develop a great presentation.